| By Lianne Appleby, OCA Communications
Manager
Throughout 2006, OCA continued to increase our government
relations activities, as per direction provided by producers
in
the 2005 strategic planning process.
During our last barbecue at Queen’s Park, fewer MPPs
and their staffers asked us what we do - not because they
don’t care - but because they already know. Slowly but
surely our messages are getting across and we’re doing it
in a professional, collaborative and respectful manner that
sets our approach apart from that of other agricultural
organizations.
In 2006, our third annual Queen’s Park beef barbecue was
held on June 7th. Board members met with various
MPPs in private meetings, and then hosted the main
event on the front lawn of the Provincial Legislature.
Turnout was our best ever - an estimated 700 people
(staffers and MPPs) were served Ontario Corn-Fed Beef on
a bun. That number is 200 higher than last year.
While many organizations visit Queen’s Park to increase
their profile, improve government relations and ensure
that their issues are heard by Government, we are pleased
to report that OCA’s barbecue has quickly become one of
the most popular events of the year, and we are now
beginning to see concrete benefits from increasing our
presence at the Legislature.
On October 4th, 2006, OCA also co-hosted a reception at
Queen’s Park with the three other Red Meat Boards
(Ontario Sheep Marketing Agency, Ontario Veal Association,
and Ontario Pork). The reception was a tremendous success
and helped cement the view that we are a professional
association that advocates effectively on behalf of
our producers. We received very positive feedback on the
reception and are looking to repeat it this fall.
At these functions, we are actively pursuing all
opportunities
to advocate our positions on a number of issues with the
provincial Government. Most notably, regulations around
Nutrient Management and the Clean Water Act are very active.
As well we continue to push for positive changes to the
Canadian Agricultural Income Stabilization (CAIS) program so
that the program better meets the needs of our producers.
In addition, thanks to the hard work of the Canadian
Cattlemen’s Association (CCA), your Board and staff now
have regular opportunities to travel to Parliament Hill
during so-called “Fly-In Days,” to bring a stronger voice
to national lobbying efforts. In 2006, three Fly-In days
were held for OCA Directors to travel to Ottawa and make
cattle issues known to key MPs.
These efforts are beginning to show results. Throughout
2006 both the Federal and Provincial Governments
decided to implement changes to the inventory valuation
method used by CAIS, to a model that we had been proposing.
This is a direct result of the efforts that we have put in
to generate relationships at Queen’s Park and in Ottawa.
OCA continues to build on the support and the profile
generated by our annual barbecue. As you may be aware,
late in 2005 the OCA Board approved an initiative aimed
at building a grassroots political action network designed
to raise OCA’s profile with elected officials and key
decision makers at the Provincial level.
In 2006, we also worked with the Advisory Council on
identifying individuals in key areas of the province that
will be able to help us build local relationships with
MPPs. This will be a long-term initiative that will put us
in an effective position leading up to the October 2007
provincial election. In the 2006 federal election, OCA’s
role was to monitor issues and assist CCA in their national
efforts to advocate on behalf of beef producers.
OCA also continued to publish our government newsletter
The Ontario Steakholder (OS) in 2006, with four issues
going out over the course of the year. OS is the tool that
allows OCA to provide government with the inside information
needed to gradually build a better understanding
of our industry, so that politicians are better able to work
on your behalf – in peacetime and in war. |